[Brief]
To develop a brand for an accountancy app that is designed for freelancers and small businesses who want to remove tedious financial admin and gain clear and trustworthy financial management.
[Concept]
The Name: Neti - a shorted version of “Venetian” - an era from which the origins of modern accounting methods such as double ledger book keeping are found first used.
Neti moves with your business like the tide, adapting to change and carrying away financial complexity.
[Process]
The brand aims to create an effortless sense of elegance through the use of sunset oranges and deep ocean blues, evoking the calm of a fading horizon and reframing accounting as a composed, reassuring experience.
[Result]
